InnoBlue Labs is the Innovation Consulting Division of Kubique S.p.A.
We are a multi-skilled team of strategic consultants, experience designers and technologists passionate about innovation and design.
We value lateral thinking, creative collaboration and enthusiasm.
Our aim is to help our customers maintain a distinctive market positioning by sistematically discover new growth opportunities.
We always start from customer experience by uncovering functional and emotional purposes hidden behind people’s purchase decisions.These insights guide our design process.
Customers are engaged in each step of the process, so that the final result is always the perfect combination of our method and their ideas.
We support companies from a wide range of industries (e.g. finance, automotive, IT, manufacturing, public sector etc.),
being by their side from research to execution.