WE ARE INNOBLUE LABS

We are a multi-skilled team of strategic consultants, experience designers and technologists passionate about innovation and design.
We value lateral thinking, creative collaboration and enthusiasm.

Our aim is to help our customers maintain a distinctive market positioning by sistematically discover new growth opportunities.

We always start from customer experience by uncovering functional and emotional purposes hidden behind people’s purchase decisions.These insights guide our design process.

Customers are engaged in each step of the process, so that the final result is always the perfect combination of our method and their ideas.

We support companies from a wide range of industries (e.g. finance, automotive, IT, manufacturing, public sector etc.),
being by their side from research to execution.

WHAT WE DO

We transform the way you develop strategies, products and services.

All
Consulting
Inspiring

HOW WE WORK

CONTINUOUS INNOVATION BY DESIGN

Our method is a combination of the Blue Ocean Strategy approach, the Job To Be Done Framework and the Human-Centred Design tools.
Together, they are able to create a connection between understanding  people’s real needs and creating products and services that matter.

We also use Neuro-linguistic programming (NLP) and Business Coaching as complementary approaches that help maximize execution in team.

INSIGHTS & PATTERNS
Observe people performing their activities in the context and catch insights about what they want to achieve through the specific product/service. Analyse customer insights to uncover behaviour patterns and understand how customer experience can be either improved or rethought at every touchpoint
IDEAS & CONCEPTS
Use Human-Centred Design and Design Thinking tools to generate ideas in teams that either may solve “pain points” along customer journeys or create new value
PROTOTYPES & TEST
Quick prototype selected concepts and test them with potential users to make adjustments by using an iterative approach
IMPLEMENTATION
Implement the innovative solution using the Business Model Innovation framework, and make change happen inside the organization

Do you want to learn how to innovate sistematically?

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