Workshops & Training

Inspiring

Client Themeforest
Date 24-12-2014

LEAD-ENGAGE-ACT-PERFORM

Our “LEAP” Workshop and Training Program is the perfect synthesis of our services. It provides managers and business leaders with the mindset, the strategic approach and the tools to make their organizations “innovation-driven” and “change-enthusiast” in order to achieve tangible business results.

The program consists of 4 complementary modules,which can be also activated independently from one another:

LEAD
ENGAGE
ACT
PERFORM

Each module is made up of interactive classes where short lectures alternate with hands-on activities, role plays and business games. People interact in team applying their experiences and skills to real business cases.

If you want to know more about our Workshops or training courses, feel free to contact us!

LEAD: from Mission to Strategy

Target: CEO, BU Directors, Chief Innovation Officer, Strategic-Marketing Manager

Outcomes:

Understand how the company is competing with other players, as perceived in the eyes of customers
Learn how to sistematically look for innovation opportunities through the “Job To Be Done” approach
Build a new market positioning to make competition irrelevant
Build and strenghten the organization identity
Define clear strategic objectives for the entire organization
Align strategy and action

ENGAGE: from Strategy to Ideas

Targets: Chief Innovation Officer, Marketing Director, Product/Service Design teams

Outcomes:

Assume a “Job To Be Done-oriented” mindset
Understand which functional and emotional forces drive customers’ purchase decisions
Learn how to collect significant customer data and turn them into actionable insights
Learn how to create useful Persona Profiles and Job Stories that facilitate the creative process
Learn how to generate and test ideas in team
Develop innovation projects in team using a structural method

ACT: from Ideas to Solutions

Targets: Chief Innovation Officer, Chief Strategy Officer, Marketing Manager, Product/Service Design teams

Outcomes:

Create a distinctive positioning for the innovative solution that has to be implemented
Build a Business Model
Create a unique Value Proposition
Define resources, processes and partners required to implement the solution
Design how customers will interact with the brand at every touchpoint
Build a Customer Engagement Plan
Create a Purpose Brand

PERFORM: Innovation as a continuous process

Targets: BU Directors, Chief Innovation Officers, Chief Strategy Officers, Marketing Directors

Outcomes:

Understand the differences between Sustaining Innovation, Low End Disruption and New-Market Disruption and predict when they will happen
Discover what causes your customers to buy your products and why
Align your resources, processes, and profit formula to develop an
innovative company culture
Learn how to balance the deliberate and emergent strategy processes to unlock innovation within your organization