To us Innovation is something that goes beyond lightbulbs. It is a rigorous process, made up of a sequence of steps that originate from people observation.

By harnessing the power of Design Thinking and Human-Centred Design, we help you:

• Formulate a Design Challenge that guides your design process
• Plan and execute a field research to analyse people behaviour and collect valuable insights
• Understand which forces generate and which reduce the demand for your product
• Discover what your customers and NON-customers value and the reasons for not buying your products/services
• Understand where along the customer-journey your products/services don’t meet customers’ expectations (pain points), and why
• Capitalize on collected insights and generate ideas in team 
• Select the ideas that should be implemented according to available resources and strategic priorities
• Visualise how the product/service innovation will look like thanks to Rapid Prototyping
• Test the prototype and quickly iterate it
• Build a business model for the Concept to implement