09 Feb

HCD WORKSHOP IN ROME: AMAZING!

THE FIRST HCD WORKSHOP IN ITALY HAS BEEN A GREAT SUCCESS!

This week InnoBlue brought to you the very first Human Centred Design workshop in Italy. The workshop was taught by PDD (Product and Service Design Innovation Consultancy) and LUMA Institute.

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09 Sep

MAKING BREAKTHROUGH INNOVATION HAPPEN

Connecting the dots of this huge range of information is what makes new ideas emerge, as a breakthrough innovation that produces a quantum leap in value, for both customers and the company. This connection is not a linear process at technical or functional level, otherwise anyone could already have done it and the result would probably be a mere incremental improvement within the existing competitive landscape.

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05 Sep

THINKING MOBILE FIRST

The impact of mobile technologies is changing the consumers behaviour throughout the purchase path and the future of payments seems no longer the same. Payment systems have to cope with the new consumer “mega-trends”: people expect to “stay on“, always connected, and to have every services always available.

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