Gran Tour, the leading Italian company in the bathroom furniture industry, has just launched its brand new collection “Vivi”, based on customer insights collected by InnoBlue Labs.

When it comes to dressing up, putting your make-up on and getting ready to to go out, how’s your experience? Are you satisfied with your bathroom ‘s furniture? That’s the questions around which Gran Tour, in partnership with Talocci Design has created its collection “Vivi” using a human-centred approach and InnoBlue Labs’ design-thinking tools.

Vivi is a modular furniture collection that allows everyone to characterize their own bathroom according to one’s personality, taste and needs. Imagine a set of ten different units – like the apps of a smarthpone – among which you can choose the ones that best fit your everyday life.

The Multimedia Unit offers a space dedicated to tablets and smartphones which can be recharged and kept safe from water, while you’re hearing your favourite music. The Unit itself in fact acts as a sound box for an optimum sound.

The Make-Up Unit is a small space that allows ladies to put on make-up quickly before going out. A drop down door uncovers an equipped compartment for cosmetics and a magnifying mirror with lights turning on automatically when the door is open. A specific space for tablet allows to follow tutorial tips…the container pouf completes the modern dressing table.

The make-up module may also reveal a secret compartment to hide valuables.

A handy washing basket for the laundry can be released easily to be brought to the washing machine.

Inside the door you can find a dedicated space for jewelry, making it extremely easy and fast to choose what to wear, especially when you’re in a hurry.

To explore Vivi Collection in more detail, check out the official page and the dedicated brochure here!