Companies that really make a difference are those able to dinamically reinvent themselves, by paying attention to the evolving customer expectations and by catching opportunities of transformation before their competitors.

Our aim is to provide organizations all over the world with the creative mindset, the strategic approach and the design tools to transform ideas into WOW customer experiences.


By using Blue Ocean Strategy and the Disruptive Innovation Theory, we help customers discover not-served/under-served market segments, and enter them with a distinctive positioning.

By harnessing the power of Design thinking and Human-Centred Design, we help our clients connect ideas to what people really value in their purchase decisions, and design memorable products and services.

Our Coaching Programs support business managers potentiate their leadership attitude and capabilities, in order to maximise execution and lead change in their organizations.

Join our Workshops and Training Labs! Learn a replicable and structured method to build your own creative competitiveness, by developing innovations in team through powerful strategic frameworks and design tools.

“Working with InnoBlue Labs has given us the opportunity to move from a mainly reactive management approach to another one governed by strategic thinking. By applying Blue Ocean Strategy Sermetra Group has reviewed its Vision and Mission, and has planned to build new markets, in order to direct current non-customers to its network.”

Sermetra Group

“The training course with InnoBlue Labs has been exciting and rich of stimuli. We appreciated the continuous exchange of ideas, opinions and feelings. It has not been just a a simple course, but a sort of  dive into a world of know-how, tools, and experiences, that have made us “renewed” people.”

Francesca ZampaDigital Innovation Manager at ACI

“Partnering with InnoBlue Labs is extremely powerful for our company. Thanks to Human-Centred Design tools, our ICT projects are now more focused on user-experience and we are able to engage customers along the entire process, making them feel active part of it, even in the creative phase!”

Alessandro GrandeSales & Marketing Manager at Kubique S.p.a.